Subscription Account is the basic type of official account. The main feature of the account-regular posting of information. The account allows you to broadcast one message every day, subscribers will see the update in the subscriptions section.
Advantages: Ability to send 1 message per day.
Disadvantages: Not suitable for business, shopping and selling anything.
For whom: for the media, bloggers, personal brand, to inform about your company, promotions, new products. No sales.